

creative strategy | creative concepts | creative execution

why an ideas agency?





...because creativity is the last legal unfair competitive advantage
Bill Bernbach (famous adman)

creativity is the strategy we use to deliver effectiveness

judge us on whether we produce ideas for you that...

find a way to
stand out

find a way to
stand out

trigger a reaction

differentiate your brand


44th president of the United States
first black president

make people think...



express a compelling benefit

register an instant brand hit...


...and create ownable, branded properties.
get people to rethink & reframe the context.




Martin Dufty,
CEO, Global Brands,
Havas Media Worldwide
“I’ve worked with Glen on numerous occasions over several years, he offers a unique combination of genuinely insightful strategic thinking married to outstanding creativity that always seems to unlock performance. As a bonus, the Coolmore team are also an absolute delight to work with”

Maxine Shaw,
Head, Danes Hill School
“We found working with Coolmore a genuine breath of fresh air – bringing a real passion, infectious enthusiasm and glorious creativity to everything they do”

Mathew Bryan,
Head, Kingswood House School
"I would wholeheartedly recommend Coolmore to any school looking for expert guidance, assistance and insight in matters of marketing and strategic planning. Glen combines significant knowledge of the sector with an inspiring and compelling perspective on how to win hearts and minds in a competitive landscape"

Steve Jun
Head of Global Business,
Innocean Worldwide
“Glen helped set up and run our European operation. He was instrumental in helping to drive our early growth, made a significant contribution to establishing our strategic reputation with clients and unfailingly championed the very best of our creativity. I thoroughly enjoyed working with him, he’s a smart guy and I have no hesitation recommending him”